From July 8th to 16th, 2021 Design Summer Camp of Unified Innovation College of Industrial Design was successfully opened in Yantai, one of the most attractive coastal cities in China. It gathered 8 universities from China and overseas such as Politecnico di Milano, University of Nottingham, Jiangnan University, Shandong University, Jiangsu University, etc., and united with Haier, 58.com, Link&Co, Shandong Industrial Design Institute and many other famous enterprises, forming an interdisciplinary, extensively collaborative, and high-intensity design innovation base. More than 120 participants have been actively involved in design training.

The Unified Innovation College of Industrial Design is jointly established by more than 50 well-known universities and companies at home and abroad. This is a leading innovation college featuring the integration of industry and education. It breaks the barrier between universities and industries, which is a major breakthrough in fostering talents and building mechanisms and models of industrial innovation and integration.

The Unified Innovation College of Industrial Design will realize a multiple alliance, including alliance between universities, between universities and the industry, as well as among education, scientific research, and the market. It aims to provide independent innovation and practical opportunities of multi-disciplinary crossover and close integration of production, education and research, cultivating compound, applied and creative talents. With the characteristics of cross-school and cross-disciplinary young designers mixed together, it encourages designers to take enterprises’ real projects and provide innovative solutions to real problems.